I only adjust the pillar once, and that is when I install the arm on the table. I adjust it so it’s perfectly perpendicular to the platter and so the tonearm spindle is parallel to the platter. Machinist squares and straightedges work well for this step. Once that is done, I never touch those screws again.
Next, level the turntable platter. After the TT is level, you need to level the arm spindle because you will NOT have the TT perfectly level. You actually use the air bearing and spindle of the arm as a measuring device for this step. As frogman mentioned, adjust the counterweight of the arm so the arm wand floats (no vtf). Then, level the spindle by adjusting the TT’s feet until the arm does not want to move inward or outward when you "bounce" the arm as frogman mentioned.