Ego, arrogance and guilt! Want to get a guy to buy something, one of those 3 will usually work. The HEA magazines knew how to play their audience and that's what they did to a very gullible crowd. The shows followed suit because the magazines were the only kids on the block talking at that time, and a lot of these reviewers were not really great listeners of the sport, but they were convincing and gifted writers.
Have you guys never stopped to ponder why the mom & pop shops mass exited? Did you never ask yourselves how HEA started calling quality by price amounts and not sound?
The ego trips in HEA are enormous. Now that HEA is getting called out, you'll see the moderate priced products getting more praise. The wild part will be watching these guys who have spent truck loads and those pushing truck loads adapt and adopt reality.
Social media is the great equalizer.
Michael Green