For marketing purposes, it's a great idea to produce a product that claims efficacy and back it up with hyperbole with a qualifier like "if you can't hear a difference you or your system is/are inadequate somehow." The fact that ridiculously expensive "magic" fuses are generally ignored by the vast majority of audiophiles and component manufacturers should tell you something. And it's worth noting that no component I know of claims that its internal wiring (including the wiring immediately after the fuse) is utilized with any thought of wire directionality (a box of wire directionality chaos! Oh no!), except perhaps internal speaker wiring, although that's generally not mentioned either.