macintosh is one of the oldest most respected names in the history of hifi, the name was built through good sound good quality good aesthetics, for many baby boomers it brings back fond memories and good feelings as they grew up lusting after the brand, the look, what having a macintosh meant
modern day macintosh is simply building on that reputation and brand image, in light of the world having an ever more wealthy top tier, they are taking advantage, as any good capitalist would (not a value judgement, just a reality)
as such, this like some other brands are hifi gear and overt luxury lifestyle gear at the same time... audio jewelry in a way... once again, not good or bad, just is what it is
