but what is that price point? Is it $1,000 speakers, $5,000?
I think it's about turning the music lover into an audiophile. It's hard and not that hard. 99% of people will never become audiophiles for $5000 no matter how wealthy they are. Significantly better sound for a $1000 than what the subject has ever heard before? Absolutely possible. Even a $500 active speaker, placed correctly can drop jaws.
I remember when I stumbled onto the Upscale website before my audiophile (mid-fi) days. I was angry. 10K for a turntable!? It's all about the perspective. You get what you pay for but it may be meaningless if you don't know what you are doing.