Margin on speaker sales by high end dealer


Many a times, you talk with a dealer and they order and deliver the product. So you spend 10k on a pair of speakers. Seems very simple to do by a high end dealer. And most often done without an Instore  visit.
So how much are they making?
emergingsoul

Showing 1 response by paradisecom

Three_easy_payments is correct. 40%-50% GROSS margins might seem like a lot. However, once rents, utilities, insurance(s), wages, unemployment, flooring costs, etc. have been paid, the dealer might be left with 10-15%, if they are lucky. Then, they get the privilege of paying income taxes on that. So net profits could be less than 10% when all the smoke clears.

Too many people have no idea about business or how they run so they try looking at things like gross profits in a vacuum and think that when they buy a $12k pair of speakers, the whole store closes early and rents a private jet for a trip to Milan for the week, or something.