Margin on speaker sales by high end dealer

So I buy a jbl bw or klipsh group of speakers and some equipment with delivery from a 3 man shop and I pay 20 thousand.  The product cost is 12k and his gross profit is 8k, a 40% margin.
This is helpful to know. Thanks.

The post is about margin, not operating costs below this line.
Further it helps to understand this as a way to further understand credits offered for returning product when upgrading.
As a consumer upgrading can be very costly, and negotiating a return credit can be a challenge. This is part of the business model and a dealer making profits from returned goods can be lucrative.
Getting good deals is part of a buyers process while respecting a sellers ability to receive a fair profit.

The ultra high end speakers, controversial for some, would seem to pull up prices on lower high end speakers. High end speaker manufacturer have many price points that serve to stretch a buyers purse strings. It can be a costly upgrading process. All hifi component manuf do this. Just a few thousand more gets you so much more, or so they want you to believe. A consumer struggles with a path to getting good value, it is not easy.

When you call a dealer and order a pair of 20k speakers, which he then orders and when received will deliver. He does not have your model in his listening room and a consumer has to go through the dealer to get the speaker. Seems a margin of 40% or more is a lot. Maybe dealer spoke with you for awhile, sent a quote and then took a credit card number and delivered it.
Fortunately there are multiple dealers in the area and competition would seem to be present. Maybe order out of state for a longer range delivery to avoid state taxes.

i really don’t need the services of a dealer so 8k 40% seems too high. Maybe 3k.
If margin is really 40% it impacts resale of product in secondary market so it would seem. Dealer or any other dealer certainly ain’t gonna pay you more than 12k as a credit during an upgrade effort. That’s why I am interested in learning what the margin is so I can get a feel for speaker value if I upgrade.

zombiedad
 

What is the nature of the licensing arrangement? I thought dealers bought the product marked it up and sold it.