Years ago a manufacture’s advertising budget consisted of print, broadcast and trade shows. Today a massive portion of that budget has moved to social media. So many of the forum opinions and "user ratings" on E-commerce sites are simply the work of ad copywriters. The better ones intrigue us, the others offend us.
Manufacturers pushing their products and agenda in the forums.
In the deep, dark, past manufacturers participated in the Audiogon forums with a general sense of decorum and a sensitivity to other products that they did not manufacture themselves and which were, from a design standpoint, philosophically opposed to their views.
What has happened? Manufacturers now post into the forums dogmatically espousing their myopic view of the hobby, shamelessly pimping their own products and view of the audio world and, even more disturbingly, running down opposing brands.
IMHO, it may be time to throw the baby out with the bath water and ban manufacturers, distributors, retailers and importers. If they can’t get their act together they should take it on the road.
What has happened? Manufacturers now post into the forums dogmatically espousing their myopic view of the hobby, shamelessly pimping their own products and view of the audio world and, even more disturbingly, running down opposing brands.
IMHO, it may be time to throw the baby out with the bath water and ban manufacturers, distributors, retailers and importers. If they can’t get their act together they should take it on the road.