... He's not an audio guru, he's an entrepreneur.
I think that's true of almost all of the YouTube crowd. They seek to be "influencers." Jay had a really aggressive, promotional thread on A'gon, which he shut down after he attracted critics, which he just could not abide. There's a thread now where the guy who runs ASR is vigorously defending himself. He has to work really hard at it and it isn't a pretty sight.