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Luxman Taking a Different Direction

Luxman's parent company has decided to terminate the relationship with its current US distributor, On a Higher Note.  It will be interesting to see what they decide to do in terms pricing, distribution and promotion of the brand.  Clearly, they have their work cut out for them given the scattered past of this brand - especially in North America.

For those of you who don't know Philip O'Hanlon, the owner of On a Higher Note, he is an extremely "colorful" individual with a passion for music and high-fidelity equipment.  He represents many other lines so I am sure he is dealing with this quite well.  Nonetheless - he put 10 years into promoting Luxman in the states. 
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Showing 1 response by iopscrl

iopscrl
192 posts
 
I note that Luxman prices in Japan (home market) are about 50% lower than suggested prices in the US (under the former distributer).   

Surely the cost of importation and support of a dealer base is not equal to a 100% markup ?  

Or were prices set based upon market positioning ?

Luxman equipment would be an outrageous bargain if US pricing becomes closer to Japanese pricing.  But then it may not be perceived as a high end product in the US (and among reviewers).

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