Kimber Hero vs Morrow Audio vs ? Analog interconnects

I like solid core and have used Audioquest stuff for many years, but recently discovered Morrow and like them a lot. Morrow uses the same internal silver coated solid copper wire in everything and simply adds more or less runs of it relative to cost...I use the less expensive ones, both single ended and balanced, and they're great sounding. Highly recommended.

I like the cables Mike, but I cringe when a commercial entity inappropriately drops in here. 

Sorry, I still cringe even if this sort of thing is allowed, and I’m a fan of Morrow cables. I think forums should be for discussion and free from obvious commercial promotion or it could allow the threads to be permeated with the equivalent of junk mail. Manufacturers should of course be welcome if they’re actually discussing something...like Atmasphere for example who hasn’t noted anything like an "Inventory Reduction Sales Promotion" of his amps as fas as I know, and frequently contributes well regarded comments based on his expertise. I’d certainly welcome Mike Morrow discussing his approach to his cable technology. Apparently this site does have a policy of some sort on this as they took down the initial "Emat" promotion thread as it mentioned the price of the item in the initial hard sell posting. Luckily, commercial posts are rare which is why they stand out as "cringe worthy" for at least some of us, and the fact that some disguise crassly hyperbolic sales promotions as selfless "helping others find better sound" or something remains as bait for gullible "seekers"...fanboy swarm indeed.

Mike’s a classy dude...well done. I recently ordered 2 pairs of Morrow cables as part of the newly designed cable promotion "trade yer current Morrow cables in" thing...too hard to pass up the discount for those, although I do kind of feel bad about the cables I’m sending back...they have served me well and I only hope they find a new home and aren’t depressed and angry at me. I get 20 days to decide if the new ones are better, although I’ll be breaking them in myself...I assume while breaking in the new ones, the old ones will lose their "broken in" properties causing an endless loop of comparison issues. As Jethro Tull said, "Nothing is easy."