I have the original LS-50s and have heard the Metas. There is a small but distinct improvement in the high end without doubt. More amazing to me is KEF keeping the same pricing. All that said, the LS-50 is one of the most frequently mis-used speakers on the market. It is a nearfield monitor, and in smaller treated rooms is capable of extraordinary performance. In medium and large rooms, my own living room as an example, they simply sounded lost. In my office, they sound extraordinary. Is Meta material market hype? No and yes No, it actually works- as claimed. Was that leveraged by KEF's Marketing Department? Yes. That's their job description - to drive demand for their product. And in their case, they can back it up, something not all audio companies, large or small, can claim..
KEF's meta material gimmick?
Hi,
A thought just occured to me recently. Is KEF's Meta material just a genius marketing gimmick? I mean everyone and their grandmas reviewed the KEF LS50 Meta and they spent way too much time explaining the purpose of the meta material. I know white papers were published with conclusive results. KEF is beloved by the "measurements first" crowd so nobody bats an eye. The illustrations for the Meta material portray an intricate maze made of a some kind of gel. But isn't that just $1 piece of molded rubber? It's just a coaster relax.
I wanna bet real money that the 365+ cork coasters from IKEA ($2.50 for 2) would accomplish the exact same thing. Cork is a great sound absorbing material. It's complex. Just glue that at the back of the driver. Mission accomplished? Am I missing something?