KEF's meta material gimmick?


Hi,

A thought just occured to me recently. Is KEF's Meta material just a genius marketing gimmick? I mean everyone and their grandmas reviewed the KEF LS50 Meta and they spent way too much time explaining the purpose of the meta material. I know white papers were published with conclusive results. KEF is beloved by the "measurements first" crowd so nobody bats an eye. The illustrations for the Meta material portray an intricate maze made of a some kind of gel. But isn't that just $1 piece of molded rubber? It's just a coaster relax. 

I wanna bet real money that the 365+ cork coasters from IKEA ($2.50 for 2) would accomplish the exact same thing. Cork is a great sound absorbing material. It's complex. Just glue that at the back of the driver. Mission accomplished? Am I missing something? 

 

128x128kokakolia

Showing 2 responses by kokakolia

@yyzsantabarbara I have transmission line speakers. I want that back wave. It amplifies the bass. 

I listened to the LS50 Meta Wireless in a shop and they were really good! They definitely have a more "Hi-Fi" sound than my Closer Acoustics OGY. But I think the OGY just sound more natural and less try-hard. I would be happy with either. 

@seanheis1 I think we’re on the same page. The “clinical” sound of the LS50 is very desirable actually. I can’t fault it. This is what people expect from KEF. The modern industrial design gives it away. The LS50 delivers the goods. 
 

if that’s not your cup of tea then the OGY cost just a hair more. They’re not necessarily “gooder” but noticeably different.