JTR Speakers, why so much?

I think they are priced fairly. Take the 215RT. It has two 15” pro drivers that are very capable. The coaxial high/mid driver is $550 to buy. The large cabinet is made of birch ply I believe.

I have never heard them but would like to sometime and would love to own a home theater setup with JTR speakers. Their subs look amazing based on the measurements.

I think if you are open to the sound of horns they have a lot of potential (again I have not heard them). They measure very well and have silly output levels. I have found high output speaker translate to a sense of ease when listening to music and tend to bring dynamics too. 
 

i have thought about buying a pair to use as rear speaker for my surround sound and rotating them into my front’s/two channel just to have something different from time to time. 
 

Other horn speakers like JBL 4367 are probably comparable is sound quality but are almost twice the price at $16,600 (price increase…). With JBL get a better horn design and looks but lose the shear output and bass extension of JTR. Both brands use high-end large ring compression drivers. 
 

Measurements are good to say the least. You can see a bit of horn coloration or comb filtering around 5k but impressive and even more impressive from a small company.