JBL's Marketing Blunder..

Brilliant. And like someone said, notice that they are shown as financially successful. Not only can they afford the gear, someone can afford an awfully nice house to put it in. They're not dressed like babes either. Functional clothing that you would wear if you work for Google or some other tech company.

I did learn something though. Bluetooth turntables? WTH?

Nothing wrong with the ad. Silly that someone would even call it into question. Of course the criticism follows a particular stereotype that seems to be falling out of favor. Imagine the horror if it had been a female of color. 

All I see is jbl marketing there name and audio equipment to females.  nothing  more nothing less. On the other side of the coin I see a individual hating on one of the biggest name in the speaker industry. I my self do not have deep pockets but I have personally  own jbl l250 l-112 4311 4312a l-100t. I still own and never sell is my fantasy jbl 4345. I also bought two jbl 2235h 2441 and jbl 075 to build a custom 3 way system.  The legacy of Altec lansing james b lansing  is in our greatest bands who ever played.  jbl is in any great recording studio. Movie theater.  Let's  see jbl had so much of a profound impact in the audio world pioneer brought out the hpm series to try to compete with jbl l-100. Pioneer also came out with a company name Tad to compete against this insanely awesome speaker company name JBL

https://forum.audiogon.com/posts/2715159

'Who buys JBL?'

JBL makes fairly good Bluetooth speakers as well as personal ear devices. Lots of people.

The JBL team know exactly what they are doing and this ad is likely going to be a big hit for sales. Most young people are very familiar with the JBL brand via affordable bluetooth speakers and headphones. The under 35 female market is a different scenario from years back,previously men purchased the main audio in a home.Women are single longer,earn as much as men and guess what want a decent sound experience like they grew up with via dad’s setup.They are not stupid and understand the bluetooth speakers they own are lacking.Considering these systems are going to be sold in big box stores ala Target,Best Buy,Sam’s Club and Costco the marketing is perfectly geared to the intended demograhpic*Target. Besides most of us here would not really consider the new JBL offering anything other than a simple system in a box many of us started with 30 years ago. Remember Mr. Audiophile this was intended for THEM not YOU.