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JBL's Marketing Blunder..

This is such a bizarre JBL promo video portraying young women as ditzy airheads...certainly not the way to reach younger blood and expand the customer base.

JBL GOES MODERN!

Here's a retort from the Audioholics channel

JBL Ad portrays Gen Z women as Idiots?!

I suppose JBL will try and do just fine by selling the same things over and over to a shrinking aged male customer base. Good luck JBL!

deep_333
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baylinor's avatar
baylinor
1,413 posts
 

What up?

Ovi.

Ew.

Woof!

They got it all covered.

 

sophiemia
4 posts
 

I see it as marketing laziness at the expense of 51% of the population.  Or, are they evil geniuses by stirring things up?  I think they could have done better

rumblestrip's avatar
rumblestrip
47 posts
 

There is nothing wrong with that video; it is spot on for the demographic they are marketing to. Yes, that is how people in their 20s and early 30s talk. The fact that this is all in a long 6-minute video is what’s not for that crowd. The different chapters, such as TikTok, Shorts, or Insta Stories, are bang on.

How do I know? I’m a content director for a digital marketing agency and I"m around younger people all the time.

As for JBL is junk. The video is about home theatre, not hi-fi.

Finally, STOP F&KING GATEKEEPING. Let people have their own journey. No one appointed or elected you the master of what is approved or appropriate.

yesiam_a_pirate's avatar
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yesiam_a_pirate
193 posts
 

By Ditzy Airheads" you man "strong independent womyn" right?  

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