It's suppose to be funny. Have you spent any time with people in their 20's? Sadly, this is what they are like. They hang out in a room, all doing something on their phones, and they don't really talk to each other. They are very "whatever"
Think JBL was trying to connect to a younger audience who is mostly happy listing to music on their phones, and BT speakers. Trying to do some education without bring boring, or preachy. Just this is the cool stuff, or whatever...