As we know, JBL is amongst the most successful audio companies of all time both on the professional & home audio sectors. They’re smart folks who know what they’re doing & it’s nice to see them trying to turn a younger crowd onto better quality sound than on their phone or computer. I haven’t heard the stuff they’re promoting but it probably works well & sounds pretty good for the $ & potentially nice stepping stone to the next level of equipment more often discussed here.
As for how they depicted their target audience, it was pretty right in to what I see & hear from my employees of that age group albeit in a funny, slightly “ tongue in cheek “ fashion. Pretty well done.