It’s actually brilliant & yes, without question girls in this agegroup speak EXACTLY like this. It’s pretty cute but is really just an extention of how they comunicate through SM. JBL gets it... these kids had JBL Pill Bluetooth speakers in college and are now through all that and out in the world making money. I have kids in this demographic and I see them very clearly. It’s brand recognition; JBL, Beats, Klipsch, Nike, Adidas are recognizable brands for them. They tend to go for what they know and just expound on it or... they go heavy retro with a vintage system and MCM furniture in their 1st big boy, big girl apartments/homes. One thing’s for sure, they are helping drive the market. Jjust look at vinyl sales. The ad is on point and strikes perfectly the note they are trying to play. Just my opinion.
JBL's Marketing Blunder..
This is such a bizarre JBL promo video portraying young women as ditzy airheads...certainly not the way to reach younger blood and expand the customer base.
Here's a retort from the Audioholics channel
JBL Ad portrays Gen Z women as Idiots?!
I suppose JBL will try and do just fine by selling the same things over and over to a shrinking aged male customer base. Good luck JBL!