Is this MQA news a big deal?

Corporate greed is insatiable. Profit is the only driver of this product-as usual. The market for phony products (in this case ‘pretending’ to provide ultimate quality) is endless. No matter how sophisticated this is just another way of selling cheap copies of the original music. I don’t think the musicians and recording professional will bite. But the masses are all about cheap. Most female housekeepers and check out clerks are sporting GUCCI purses...   disposable when the next copy come out. Sadly I think much of the dreck played on commercial radio deserves no better. This product is a continuation of a pernicious race for cheap and disposable. Thank goodness for artists and craftsman  persuing ideals. 

@erik_squires .  How do you intend to playback without the decoding??

@erik_squires . Hello again. Don’t wish to argue but I believe your statement “will playback at full resolution is in error. I think the MQA process simply will not play back “bit perfect” due to the nature of the algorithms. Are you sure of your comment. Could you educate me? Thanks