Is Stereophile seeking a new reader demographic?


Does anyone else find this as odd, or amusing, as I do? I just received a subscription solicitation for Stereophile magazine offering me a "free MP3 auto adapter" if I subscribe for a year. The promotion includes a picture of a cheap 12-volt adapter intended to provide power to an MP3 player.

Two thoughts came immediately to my mind -- first, if I can afford any of the equipment being promoted (and "promoted" is, in my view, a polite description) in Stereophile, why would a $10.00 adapter be an incentive to subscribe? And second, Stereophile manages, in each and every issue, to say something nasty about compressed audio files. Why would they be pushing an MP3 adapter as a subscription premium?

Methinks the marketing and editorial departments ought to be talking to each other a bit more.
rdavwhitaker

Showing 2 responses by mrtennis

lets get back to economics--supply and demand. in most industries, if you want to increase sales, you lower the price.

the question is, at what point is the subscription price economically infeasible, unless more ads are included, or some philanthropist purchases stereophile and decides to be generous and take a loss, selling the publication at a price that even non music lovers or audiophiles are willing to pay.

thus the newer demographic, whatever it is would be induced by price.

another approach is to include subjects that are not currently found in the publication.

thus stereophile could be a poor mans time magazine, by including subjects and topics that die hard subscribers would consider out of bounds. i suppose the publisher would have to change the name from stereophile to ?????

heresy ? perhaps

for those who object to political content, what is your objection, given the inclusion of audio content ? why can't the two coexist ?
is it possible that a more successful business model for stereophile, to expand the topics covered ?

granted, readers will be lost, but perhaps, others will be gained ?

what is sacrosanct about a one-subject magazine ?