Is Selling Direct Viable for Manufacturers?


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Can companies like Krell, Pass Labs and Audio Research make a go of it without dealers? How important is the showroom for hi-fi sales? How many showrooms have you been in that are reasonably laid out like your listening room? How necessary are brick and mortar stores for hi-fi sales?
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mitch4t

Showing 1 response by nick778

No, their business models wouldn't support it. To set-up this kind of retail support network internally (i.e. overhead) would take away the 40% margin or most of it pretty quickly and not enable personal support in-home for people who aren't experts in designing a system vs. a piece here and there.

This is why they have chosen to have dealers in the first place.