Is Selling Direct Viable for Manufacturers?


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Can companies like Krell, Pass Labs and Audio Research make a go of it without dealers? How important is the showroom for hi-fi sales? How many showrooms have you been in that are reasonably laid out like your listening room? How necessary are brick and mortar stores for hi-fi sales?
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mitch4t

Showing 1 response by david12

I agree with Restock, plenty of small manufacturers will sell direct with money back after a 30 day trial, Ridge Street, Daedalus, Tyler I believe. Certainly better than a quick listen in a dealers with different ancillaries. Having said that, a reputable dealer with a big ticket item, should offer a home dem too.
No reputable manufacturer should offer direct sales to an area covered by dealers and distributors. It just is'nt fair to them and believe me, they would find out fast and drop the line.