Some items, particularly lower priced ones can survive with good marketing campaigns, and money back guarantees/in home auditions/etc.
The big ticket items could not prosper without the use of talented companies/individuals who can properly represent them though.
I mean, who is really going to spend upwards of 5K on a component mail order? Maybe a few, but I think the majority of clients who want that type of item want to see, hear, touch and feel and learn what it is capable of from a knowledgable person who can demonstrate properly.
Particularly with high end speakers!
The big ticket items could not prosper without the use of talented companies/individuals who can properly represent them though.
I mean, who is really going to spend upwards of 5K on a component mail order? Maybe a few, but I think the majority of clients who want that type of item want to see, hear, touch and feel and learn what it is capable of from a knowledgable person who can demonstrate properly.
Particularly with high end speakers!