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Is it possible for a high end manufacturer to overprice their goods?

Having just read the interesting and hyperbole laden review by RH of the new Rockport Orion speakers in the latest issue of The Absolute Sound, one thing struck me..

is it possible in the high end for a manufacturer to overprice their product ( doesn’t have to be a speaker, but this example comes to mind)? I ask this, as the Orion is priced at $133k! Yes,a price that would probably make 99% of hobbyists squirm. Yet, the speaker now joins a number of competitors that are in the $100k realm. 
To that, this particular speaker stands just 50.3” tall and is just 14.3” wide…with one 13” woofer, one 7” midrange and a 1.25” beryllium dome ( which these days is nothing special at all…and could potentially lead to the nasties of beryllium bite).

The question is…given this speakers design and parts, which may or may not be SOTA, is it possible that this is just another overpriced product that will not sell, or is it like others, correctly priced for its target market? Thoughts…

daveyf

Showing 1 response by tennisdoc56

tennisdoc56
128 posts
 

The question is whether the Supra expensive product is delivering an outcome that can’t be achieved at a lower expense 

my dress watch from Tiffany has a quartz mechanism that keeps perfect time and requires a 75 dollar battery change every 3 years

the same model with an automatic movement is 4 times the price, requires a 500 dollar overhaul in 5 to seven years and is less accurate

Resale in my quartz is 20 percent cs cs the automatic held its original price

 

perception of the value does not match the reality.   Same with tubes bs solid state.  We don’t use tubes to make our TVs have a less clear picture that is more natural

 

 

 

 

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