I am in my thirties and we need to find a way to attract new blood.
Yxlei
While I don't disagree with this comment, I can't see how it's going to happen. The first thing that needs to change would be to make better music. Many of the old time musical stars were ugly (to be blount). Today, looks is the first 'talent' needed to be a music star. "Video killed the radio star" is so true.
I'm almost 50, and I have three sons, ages 19, 22 and 25. The music they mostly listen to is between 20-50 years old.
Secondly, there are too many other distractions today. 2 channel audio peaked before cable tv, VCR's, iPhones, computers, etc, etc. There was far less competition for one's attention.
My boys do listen to music, but mostly while "multi-tasking". I don't see this generation dedicating themselves to a listening session enough to warrant an investment in the hardware end.
Cheers,
John