Just got through with this particular quest...
I have a new VPI Prime with an Ortofon 2M Black .
I was never one who was much for the cable thing .
I had a Bluejeans Cable LC-1 standatd IC , which I had been using all along on my tt's .
I began reading up on cables that would maybe be more appropriate for my new tt . I found a few articles claiming that due to the very small voltage going through the cable to the phonostage , it would be better to run smaller diameter wire in this particular cable . I then found tonearm/phono cables listed separately from regular IC's at some cable company sites . It made sense , so I gave The Cable Company a call and rented two 'phono' cables that they had recommended . OH MY !!!
What a vast improvement . This is what I was looking for when I upgraded my tt . Both of the rented cables provided me with biggest improvement of any upgrade that I have ever done ! A simple cable , just a few pieces of wire , what could be the big deal ? Well I am a believer now !
Give John a call at The Cable Company and ask for his suggestion on what brands to try out . The one that I chose to purchase was less than $500 for a used cable . He cooks all of his cables before the sale . I also read that the cable in this particular location never really gets broken in through use , again , because of the tiny voltage passing through it .
Just my opinion .
Good luck.