If you were to market a product, what would you do?


My question is a simple one. If you had a product that you wanted to market, little budget, how would you go about getting it out there in the market? In home dealerships, audio shows, online reviews, audio clubs, find people who are distributors for other non-brick and mortar audio products, etc?

bigkidz

Showing 6 responses by bigkidz

My partner and I are building Direct Heated Triode DAC and preamp.  We also build a phono stage.  These are hand built, point-to-point wired with customer transformers and the best resistors, capacitors, etc.  Power supplies are about 30 lbs., each.  I have had a few people in the industry hear the products and one local dealer.  So far as we bring the products to each individual it has taken only 30 seconds to hear how our products perform and that has resulted in immediate sales.  I have had offers by these people to take out products to the audio shows but we were really not ready then.  The past eight months were spent on a new chassis where we could have just one power supply for the products and helping us to be able to make the products easier to produce.  Dealers may be an issue because I have to increase the price to allow for dealer mark-up.  I am working on attending a show with a speaker manufacturer who has already heard the products.  I am thinking that I would like to start out by having a few manufacturer reps in a few areas within the US.  I am working on a person in the northeast.  As far as Pro reviewers you really have to basically pay for the review and I would have to provide an industry accommodation price as I don't expect to get them back.

Any other suggestions?  I am all for input.

 
inna we have two power amps already, one is an all tube design and the other is a hybrid but we are waiting on the final chassis design.  We also have a prototype of a field coil speaker.  Really nice!  Happy Listening.


I have a website now and it needs to be updated with the new chassis pictures.  We are in the process of building the products in the new chassis so over the next month we will be ready for all the pictures.

Beta testers, well we offer a trail period with refundable deposit program.  So far, nothing has really come back.  A few people just want to have the newer chassis.   

Swampwalker - are you close to the NYC area?  Let me know.

Trelja I think you are close to NYC area right?

I do appreciate all of the responses.  The units we build are expensive so most people would not be interested in our products.  For those who want to hear something different then our products are up for consideration.  In our comparison tests, we have pretty much sold ours over what our customers had.  It takes about 30 seconds and you should know if our product will work for you.

If anyone is in the NYC area drop me a line.

Thanks for the suggestions.

Happy Listening.

 
C1Dad -  the DAC is a direct heated triode design using 101D tube.  R2R discrete is incorporated in our design.  Vujadeaudio.com is my current website but like I said I only have one pic of the front of the DAC with the old chassis.  I am planning on updating the pictures over the next several weeks.  The phono and DAC will be in the same chassis so other than the back panel wording they are the same.  The preamp will use the same PSU so that will not change.  Currently it has a wood frame for the main preamp unit with the tubes sticking out of the top.  If I get the time over the weekend I will try and add pictures and put them in my system on Audiogon.






C1dad - at first I built the DAC for my own personal use.  I was using the 26/226/326 tubes.  I preferred them over the 101D tubes.  When everyone asked me to make them one, I had to use the 101D tubes.  They did not originally sound as good as the 226 tubes but we made adjustments to the voltage and that is when things just seemed to click.  No going back now.  We are using the Full Music brand.  What are you using?