As cited in your small speaker shootout already, it may not be in the interest of better established and already well reviewed vendors to participate and risk looking bad for the purpose of "entertainment". These things are highly subjective after all. There has to be a benefit in it for the vendor. The vendors who participated in that one were largely not household names, so it'll be interesting just to see who participates. I suspect the higher the target price range, the fewer vendors that would be willing to have their products perceived value diminish.
From the consumer's perspective, I have no objection to entertainment exhibitions as long as it is presented that way, much like with pro wrestling these days.