@holmz Confused by your comment about monoblock amps. The amp in that photo is a stereo amp. The speaker cables are Tel Wire cables, which while more valuable then some are not in the "amp money" category.
As an aside, regardless of using monos or a stereo amp, in general, you will benefit by keeping speaker cables short and using longer interconnects to the preamp or source w/volume control. In general when doing long cable runs, balanced cables are beneficial if you have balanced gear. See my system page for an example. Cheers,
Spencer