HT Receivers Compared

Simple Question:  Are any really better than the others - Marantz, Yamaha, Arcam, NAD, Rotel, et al in sound quality?  They all seem to get 5 star (or close) Performance reviews in Sound and Vision.  The local high fi shop even said they're all about the same.  What do you guys think?  I almost tend to believe them.  I bought into the hype a time ago in buying a Anthem receiver that ended up being supremely overrated IMHO.