There are lots of great sounding components, and lots of different price points. Obviously, sound is important but all things being equal, I'm likely to buy the one whose looks appeal to me. I'll also consider the brand reputation, build quality and size constraints. If it's used, I'll consider the condition and perceived value relative to its age and original MSRP.
HOW MUCH DO NON-AUDIO FACTORS INFLUENCE YOUR AUDIO PURCHASES?
I think most audiophiles would like to think it's all about the sound, but for me there's often many factors not related specifically to sound quality, that play a big part when deciding what audio component to buy. Perceived build quality, brand name reputation, specs, even things mostly related to appearance can have a big influence. I have for years, pursued matched, one-brand systems and seemingly can not be truly content with my two-channel rig otherwise, regardless of the performance or build quality of specific components. I sometimes think the whole process is, for me, more an exercise in obsessive behavior than a rational pursuit of a logical outcome. So how about you? Any tales of audiophilia nervosa you'd be willing to share?