The look of a product is important to me. Symmetry, simple layouts of controls, thick & shiny aluminum fascia, they all get my vote. The more wild a component looks, the more suspect it is. Swooping curves, spaceship looks, gimmicky mood lighting, wood accents and flourescent displays, all spell junk to me. It could be the best sounding, state of the art unit out there but if it screams "look at me, i'm modern looking" i'm not gonna have it in my home, even for free. Gimme understated elegance and classic lines everytime.