I recall having great envy when hearing or reading about systems far better than mine in early days. I dreamed that some day I could have a system that could compete with those, this was the single greatest motivating factor in building audio system.
I'll posit competitveness drives all of us at some point along the road, we likely all have references for the sound quality/qualities we'd like to attain. We compare our systems to those and we strive to equal or better that system. I very much recall going to this local audio show many years, and thinking for the first time my system had superior sound quality vs every system there, this was one of those peak experience days when I finally felt as though I had reached the heights. And then you hear better systems and the journey continues.
Comparing our own systems to some reference is in fact a competition. It may be all about equipment for some, for others it may be mostly or entirely about reaching some reference for sound quality. The fact reaching for some reference for sound quality may be considered a noble goal is fine, but don't fool yourself this is not competitive in some sense.