How cam Morrow Audio keep offering 45%-65% discounts for trade-ups?


Not only that I get weekly emails about sales. Lately titled "Christmas in July".

I’ve done the trade-up a few times, but I’ve got to say, I can’t fathom how they can profit with discounts as huge as those.

Are they selling off used stuff as new?

 Another thing, has anyone dissected a cable to see what's in it?

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Showing 1 response by cfarrow

I do have a couple of good friends that own audio shops and cable mark ups are just anything else, 30-40 basis points, higher discounts on dealers that can buy larger amounts at ordering time. The reality is they have to keep the doors open to run a business, there are holding cost, marketing, setup, advice(take that with a grain of salt).  I buy both new and preowned as I am a gear guy so the Morrow cable owner does this for income let him do as he wants and buy or don’t buy but forums aren’t the place to knock capitalism as those of us that have jobs work for people that fund our paychecks so rightly deserve to make a profit.