How are music downloads 'upsampled'?

Arh is correct, there is no sonic advantage in converting from an iTunes
native file to Apple Lossless. When the data was stripped away to create a
smaller file there is no way to get back the original fidelity by converting
to a different format and larger file.

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Hi-end

There's no universal definition of 'top quality'. The claim might make some sense if it were qualified by saying it's the best quality you can get at a given file size and bit rate but even then you'd never get universal agreement on that.

Every format from the lowest resolution mp3 to the latest 'high res' files are compromises of convenience versus quality. You pick what works given your storage space, the resolution of your listening device or the streaming speed you have available.

That's not a criticism of making music available in formats like AAC or MP3 or of the people who listen to them. Services like iTunes, MOG and Pandora make music much more accessible to a lot of people and the music is what matters.