Personally having owned a Audiostore fora decade lots of matching and experimentation and knowing the quality ,lots of cheating going around to make more $$. ,that being said cable brand that suits your taste as a loom I feel is important for very overlooked is the end connectors most use gold over Brass ,is 3 x less conductive meaning also that much more resistance , the quality ofthe conductor ,as well as dielectric ,Wire world Eclipse is a perfect example of a very well thought out cable not too expensive but does everything in build very well.
silver will give a bit more extension but at the expense of a bit of body and fullness
your equipment character will dictate this since you have resistance ,inductance and capacitance ,keeping the same brand adheres to this formula , a different brand will change the same synergies , power cords are much more flexible.