I had a retail audio store that was operated out of my house to keep overhead down. I went through hundreds of thousands of dollars trying wire and all levels of solid state and tube electronics. I bought many products just to try and use as a reference for listening to other items. I feel that the typical store environment does no justice to customers wanting to upgrade and improve their systems, rarely do they have a handle on correctly addressing the wires used in any given system. $3000 speakers will be demonstrated with the same wire and components that a $25,000 set next to them are run with which makes them sound like you will never again hear them.
I find it easier to be able to act as a free agent not bound with a lot of useless lines that are not my favorite products anyway. I can talk to any person, find out what he has in his system and what he's looking to do in the future and start an upgrade path that totally changes his reality as far as putting things on the right track and making bigger improvements that he's ever heard. And do that in such a way that they are not committed to something they don't like in their system, it's more like try this and see what you think.
I'm writing a book that goes a long way toward educating audiophiles in a way that they will be able to better use a store demo environment.
I find it easier to be able to act as a free agent not bound with a lot of useless lines that are not my favorite products anyway. I can talk to any person, find out what he has in his system and what he's looking to do in the future and start an upgrade path that totally changes his reality as far as putting things on the right track and making bigger improvements that he's ever heard. And do that in such a way that they are not committed to something they don't like in their system, it's more like try this and see what you think.
I'm writing a book that goes a long way toward educating audiophiles in a way that they will be able to better use a store demo environment.