This sort of marketing hyperbole is what drives me nuts about this company. At around the 4:30 mark it sounds like he is claiming they invented the sony/Phillips I2S data format. Even if you can say well he meant the interface to access, all that amounts to is a pin layout for HDMI. I also don't get the notion USB which uses galvanic isolation in any decent implementation is terrible but digital coax and HDMI with galvanic isolation on this is great. So I'm not at all excited about nothing new to see here.
Here comes the PS Audio's streamer -- anyone excited?
Many here are much more well versed in good streamers than me. Interested in reactions to this new entry.