Thanks guys!
I played with it last night a bit more, before reading these posts.
No improvement, but the VTA, VTF (1.8g) is OK and the TT is level.
Cannot confirm the overhang and azimuth as I could not have the arm not move to perform those.
It tracks fine until about middle of the record.
The arm is actually mounted on a 1968 Garrard 401 in a heavy DAS plinth, IsoAcoustic GAIA III feet.
I had an Ortofon SA-309 12" for a while (now on my Garrard 301) without any issues, with 2-3 different cartridges.
I will try again tonight after work your above advice.
I had some contact with Frank as well as Ana Mighty Sound (where I got my Scroeder No2 arm) in the past so will try them if not successful.
It is annoying as the sound is really lovely even with the current modest Marantz MA5 monoblocks/SC-7 preamp through SF Cremona Auditors...