2. amps-preamps
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has BAT priced itself out of the market?


I'm a big fan of BAT equipment and have used and loved their equipment over the years. My concern is that with the introduction of their REX series they may have lost their position in the "sweet spot" for most realistic and accessible products. I owned VK60 at $4500 which was reasonable for performance/ fit and finish. Now new REX amps goin for $40k and are basically same 60w-75w amps with enhanced driver tubes and upgraded capacitors. The appeal of BAT to me was always the look and sound of the product. It seems with the introduction of REX the looks have changed slightly, the sound has improved relatively but the price has increased ASTRONOMICALY!!!?? Also, not seeing their products showcased at as many high end shows anymore?? Does anyone else feel the same??
wwchange

Showing 3 responses by zd542

zd542
5,339 posts
 
"Just add more educated and professional BS to convince such as "Just listen and Trust Your Own Ears"."

Why would that be bad advice? Doing it that way lets the product stand on its own merits.

"has BAT priced itself out of the market?"

That's the beauty of the market. If BAT makes a mistake, they pay for it.
zd542
5,339 posts
 
"09-26-14: Schubert
In the USA there is little supply and demand pricing in general, from real estate to food its a what the market will bear economy."

I don't see your point Schubert. What the market will bear is a function of a supply and demand market economy.
zd542
5,339 posts
 
"09-26-14: Joman
I sold all my BAT gear when you had to join the $7000.00 club to be a member. They are not unique in pricing."

You're right about that. To be fair to BAT, prices on everything has gone up. Its not necessarily BAT, or whoever is just being greedy, the value of our money (US dollar) has been going down in recent years. A lot. A dollar today isn't worth what it used to be just a few years ago. With conditions like this, prices must go up.
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