It is a good read, but also an advertisement for there own measurement 'skills'. The problem is a lack of standards in specs and measurement methods between companies and reviewers. Comparing specs can be usefull. You don't combine for example a SET amp with an Apogee speaker. Specs, like wattage or sensitivity matter, to name a few. So I don't agree with the author that is pointless to compare.
The Alpha Audio guys are just starting with measuring, and are trying to learn something. That is always a good thing in audio. It is journey for all of us.