Once again mijostyn shows his bon ami.
As to Rolexes, they are both a cliche' and a marvel to behold. The steel versions (which in the hobby are ironically known as "tool watches") are made from harder steel than any other mass produced watch. And let it be known that despite their high resale prices they are mass produced. And yet, their movements are among the most reliable and advanced, particularly their newest movements.
There are only three brands of watches that routinely go up in value despite being worn/used and they are Audemars Piguet, Patek Philippe, and yes, Rolex. Fact. And with A-P it is really only the Royal Oak model that can be counted on to appreciate in value.