For Those Who Are Unaware of The Cable Company


If you are shopping for new cables and are intimidated by the enormous range of possibilities, The Cable Company might be of interest to you because: 

1) Their cable lending library is an affordable means of borrowing already burned in cables and auditioning them at home. 

2) They offer individualized advice based upon your budget, gear and sonic preferences. 

3) Return/refund policy. 

There have been some complaints in the past about salesmen pushing particular brands. This hasn't been my experience, however. I've repeatedly sought out the guidance of one particular guy and I couldn't be more satisfied with how I've been treated and the sonic improvements. If you are intersected, PM me and I will provide you with his name. 

They don't carry every cable in existence. Nobody does. But they carry a much greater range than anyone else I know of. Accordingly, my last 5 out of 6 cable purchases have been from them. 

 

stuartk

@stuartk 

You just never know until you try a component in your system. I believe LTA offers 15 days trial. Whenever you’re ready, give it a try. There are just way too many choices in this category and I’m certain you will find the ‘ONE’ that check all the boxes! 

@lalitk 

You just never know until you try a component in your system

Experience has proven this to be true! 

 

There are just way too many choices in this category 

True, again!    

 

@eltabor 

I have no experience with them. I started out with Audio Art, about 15 years ago, as they were very affordable, offered a return policy and the owner Rob Fritz is one of the nicest guys I've encountered in the business. 

At a certain point, I could afford to spend more so I opted to explore other possibilities. Utilizing The Cable Company's lending library seemed a highly practical way to go and having had a very positive initial experience, I've (for the most part) stuck with them ever since. 

I’ve used them since the 1990s.  I’ve always had a good experience. 
 

I don’t use their Lending Library if I’m just considering or toying with the idea of maybe getting some new cables, but haven’t really committed to a change.  


I do use the Lending Library when I know I definitely need a change, and have narrowed it down to a select group, of which I can afford one. 
 

I usually audition four cables at a time after extensive research. 

Once, I auditioned four cables and none were satisfactory.  Then I did four more and found a cable that was exactly what was looking for. 
 

No matter what the manufacturers or reviewers say, there’s no substitute for trying them in your system. That’s exactly what The Cable Company allows. It’s a great idea.