There is the market for well recognized names. Bell & Howell is a great example. I laughed really hard at that one. Also, the Japanese company I worked for Sharp Corp. was purchased in part for the Sharp name by the Chinese company Hanhai.
For those who always dreamed of owning a Nakamichi
Nakamichi Retro Jukebox Bluetooth Speaker (woot.com)
And to think they used to be just some little tape deck company.
You've come a long way baby!