The story behind a product -- what's the design idea, who built it and where, etc. -- is part of why many people buy a product. Along with the aesthetics. Fleetwood certainly has a compelling story behind it. It certainly has an aesthetic that some people like.
I've heard the speakers on a few occasions, with electronics both familiar and unfamiliar. I'll just emphasize that these are definitely speakers to listen to, very carefully, before buying. My impressions did not line up at all with what the reviews say.