2. misc-audio
  3. 1066764141

Feedback/Ideas for New Magazine?

Hi Guys,

In perusing the forums here at A-gon it is very apparent to me that many of you do not trust commercial magazines and reviewers. Obviously, with any magazine the derives its income mainly from commercial advertising, questions always arise regarding reviewer bias and the mag's political slant. I constantly see the question, "Why are there no negative reviews?"

Having been a reviewer for 4 magazines, I know the insider's perspective of why there are very few negative reviews published. In life, it is true that you get what you pay for, and since many of the e-zines are free and the print mags are very inexpensive because they pack in lots of advertising dollars to cover their costs, this maxim holds true.

More and more lately, I've been leaning toward starting my own audio magazine, which would allow me the freedom to be unusually candid and truthful about the topics and review gear the magazine covers.

My question, is: "Would you be willing support a magazine that is mainly funded by subscriptions if you had to pay a minimal yearly fee for it?" Please be honest, because as much as I'd love to start a venture like this, there's no point in doing it if there won't be a market for it. I'm speaking of an online publication to begin with; print would come much later, if at all.

Let me know what you think, and feel free to e-mail me privately if you prefer.

Thank You!
plato

Showing 1 response by mhu

mhu
102 posts
 
Your e-zine sounds like a great idea, and it seems like you will gain a niche market. From a business standpoint, why not take advertisements from non-audio gear companies to avoid conflicts of interest?
I understand that non-audio businesses might not have an interest in advertising with you, but if you were to do a thorough market research, you might be able to come up with hard data that might be convincing to some of these companies. I'm sure audiophiles have a life and do other things, or have other interests and needs, (stretching...but you get my point). A couple of things I can think of are softwares, beverages, maybe furniture (chair for the sweet-spot), firearms,etc... Ok., maybe not firearms, but there have been times where some of the things that I've bought seem to serve no purpose other than target practice.
Just a suggestion, as I would really like to see something like this take-off. Maybe you can use Audiogoners as a focus group (which I understand you are right now), but with an emphasis on how you can gain advertisments from non-audio gear companies.
Now..., back to reality. What else do I buy besides audio gears?
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