Ever feel like a "low dollar" customer that your dealer doesn't think worth their time?


I'm a careful researcher for audio gear and I also understand the value of brick and mortar stores. I am not OCD and I am not an irascible haggler. Indeed, I have told my local stores that if they carry something I like, I will buy from them and not try to find it cheaper on the net. I have purchased major pieces of gear from them.

Nevertheless, one local shop is erratic in how it treats me. Emails can take a long time to get acknowledged, and often exchanges take several back-and-forths to get clear questions answered. This shop sells gear at my price point and up to 10x more (think Wilson speakers, $7k power cords). I often feel I'm more like a fly buzzing around their heads than a valued customer trying to establish a customer-dealer relationship. I am trying to be loyal, but it makes me want to shop online. I could be reading the situation wrong, but this is definitely a pattern.

Has anyone else had the sense that they were too much of a "low dollar" customer to be worth the dealer's time?
hilde45

Showing 1 response by chorus

The only "Survivors" in today's retail world will be those who
understand how to forge a relationship with a customer.

That means most hourly or commission help are eliminated
as the principle of treating everyone equally is not taught
or valued as viable any longer. 

The retailer offering home automation, theatre, lighting and security combo is the new survivor. Limited knowledge of high end audio should be expected from the store.

Covid is going to take down many of the few existing hifi retailers.

I hope I am wrong but...