@bomd, I too have found Echo to be cool. I had been at the old location, and recently accompanied a friend of mine to the new store in Beaverton when he went there to get a new belt for his Pro-Ject turntable. Though it was only a (iirc) $20 sale, they treated him as if he was a valued customer.
Their demo rooms were well treated acoustically, unlike the NW shop you mentioned. In that shop I heard the worst demo I've ever experienced, of the excellent Magnepan 30.7 (the first stop on Wendell Diller's North American tour), which should have sounded great but didn't in the shop's atrociously bad room. It was like a cement bunker, with no wall treatment.