It's down to personal preferences.
I might help to understand that for most people (especially the gearheads) this hobby is a journey - you start somewhere and go from there as your tastes, listening skills and budget evolve (not necessarily in that order but you get the idea)
Little known fact but a very few manufacturers make most of the wire used by the entire industry. It's an expensive undertaking. Some companies have custom runs done with their own "formulation" but there are minimum orders...
Companies buy from them, then add various combinations of insulation (teflon, cotton, PTFE) cosmetics (techflex and shrinkwrap in fancy colors) and nice connectors...For instance single pair of RCA males can cost from about $2 to $400.
There are a lot of people who think that a bare wire is the best possible amp to speaker connection - all you have to be able to do is strip insulation...
There is also a very strong DIY tradition in a portion of the community. Lots of info and what are called "recipes" around. Go to Audioasylum dot come and vhaudio dot com
In all fairness the anti-cables are a legitimate design alternative - I have never heard them but they have stood the test of a few years on this board which is generally flavor of the month oriented
And you can't get hurt with 30 or 60 day moneyback guarantees - worth it to learn to hear the differences - its kind of backwards but the less difference you hear, the less you have to worry about it. There are a ton of factors that determine your sound in your room - cable is nowhere near the top of the list.
So start with one or the other, or roll your own. markertek and partsexpress are both good resources, there are many others.
